New Luxury Homebuilder Launches with a Fresh Perspective Shaped by Hospitality, Customer Experience and Modern Lifestyle

BOCA RATON, FL (June 24, 2026) — Veteran developer Art Falcone, together with a seasoned team with national homebuilding experience, today announced the launch of AmeriCraft Homes, a luxury homebuilding company introducing a new design-forward, hospitality-driven approach to the residential market. The company will offer a bespoke experience, combining the best of custom homebuilding with a production-level focus, from the initial consultation through construction to comprehensive post-closing care.

AmeriCraft Homes was founded in response to what its leadership sees as a gap in the market: luxury homes paired with a more consumer-focused buying and ownership experience. Recognizing that buyers seek more than just a floor plan, the company will create experiential communities focused on shared lifestyle experiences. AmeriCraft’s expanding portfolio features communities in active development across the Southeast, with a current focus in Florida and the Carolinas.

Homes will feature light-filled, multi-generational layouts, designer-curated finishes and AI-enabled smart-living technology built around how families live today. That same intention carries over outside the home, with walkable neighborhoods, wellness-focused gathering spaces and lifestyle amenities intended to encourage connection among residents.

AmeriCraft’s leadership team brings decades of experience in residential development, homebuilding and hospitality. Founder Art Falcone has spent more than 40 years creating master-planned communities and residential developments throughout the Southeast. Prior to launching AmeriCraft Homes, he built Transeastern Properties into one of the region’s largest homebuilders.

“AmeriCraft was created around a simple belief: the places where people live should be designed and managed with the same care, emotion and intention as the world’s finest resort destinations,” Falcone said. “We are leveraging decades of master-planned experience to craft community experiences that foster genuine connection, elevate everyday living and establish a new benchmark for the housing industry.”

Led by President Mark Bines and Vice President of Sales and Marketing Jeremy Needelman, the team has a rich history of building destinations that people are proud to call home.

In his role as AmeriCraft Homes President, Bines directs the company’s overall leadership, corporate strategy and operational management of the multi-state platform. With decades of homebuilding leadership experience, he oversees the execution of AmeriCraft’s vision, ensuring every community reflects the company’s commitment to quality, craftsmanship and customer experience. Most recently, he served as division president at Kolter Homes.

“AmeriCraft was built on structural integrity and corporate accountability from the foundation up,” Bines said. “Every decision we make, from land acquisition and community design to construction and customer care, must support the experience we’re promising our homeowners. That’s the standard we’re setting for ourselves and the standard our customers should expect.”

Jeremy Needelman, who was previously with PulteGroup, will drive the brand’s market position and consumer interface, leading corporate brand strategy, consumer acquisition and the holistic homebuyer journey to align every public and private touchpoint with the company’s hospitality-driven methodology.

“This represents a fundamental evolution in how a homebuilder interacts with its customers,” Needelman said. “From the initial inquiry to the day a family receives their keys, we have designed an experiential process that provides an unparalleled level of service, transparency and personal care.”

AmeriCraft is also supported by the next generation of Falcone leadership. Drawing on their vast hospitality experience, Nicholas, Daniel and Matthew Falcone play an active role in guiding branded hospitality for the company and its growing list of projects.

About AmeriCraft Homes

AmeriCraft Homes is a homebuilding operation whose principals have built a reputation for quality and craftsmanship over more than 40 years. Founded on the core values of integrity, commitment to quality, and customer satisfaction, each home and each community is thoughtfully designed with the features, amenities and finishes today’s buyers expect. AmeriCraft Homes focuses on design-forward, luxury homes in premier locations in the Southeastern United States, with current land holdings in Florida, North Carolina and South Carolina.